How “social” IS the Social Media

I’m saddened this week by the death of yet another teen who could not do without the fake social interaction that Facebook peddles, even though bullies had turned it into a horrible experience.
Changing schools, addresses, phone numbers, etc. does no good if you constantly return to the root of the problem. In spite of Facebook’s much-vaunted “terms & policies”, these boys were allowed to post obviously objectionable material that should have been easily screened out, and their accounts terminated. Or is this negative publicity more useful to Facebook?
In this internet age people are addicted to the imaginary attention from these sites- pushing a “like” button is so much easier than picking up the telephone, or meeting someone, and it gives many sad individuals a “score” to wave around and further debase the concept of being a “friend”.